Ethereum Community Conference · Paris
Cognitive biases and heuristics applied in DeFi
How behavioural science principles can shape better decision-making and product design in decentralised finance.
Speaking
Conferences and talks.
Selected international talks given by Ray Group on UX psychology in Web3 and DeFi - at EthCC, ETH Prague, and ETH Milan (2025 and 2026). Drawn from a broader practice spanning e-commerce, consumer products, FinTech, and complex regulated domains.
ETH Prague · Prague
Case study on Web3 UX
Lessons learned designing real-world Web3 products: walkthroughs, friction points, and the patterns that worked.
ETH Milan 2026 · Milan
States of Derivatives Trading
A talk from Milano Blockchain Week on the states of derivatives trading and what they mean for the people using these products.
ETH Milan · Milan
DeFi-focused UX
An exploration of how DeFi-native users actually behave, and what that means for the next generation of interfaces.