Question 1

What is Ray Group?

Accepted Answer

Ray Group is an independent, UK-based practice combining psychology-informed UX with agentic AI. We design, prioritise, engineer, and ship software grounded in human-computer interaction and cognitive psychology — and we encode that expertise as MCP tools so your agents inherit the same human-centred judgment. Led by practitioners with a track record across FinTech, Web3, and regulated product.

Question 2

Who runs Ray Group?

Accepted Answer

Ray Group is led by a senior team of engineering, design, research, and operations practitioners — with experience across e-commerce, consumer products, FinTech, Web3, and complex regulated domains. See the Team section above for who you'll be working with.

Question 3

Is Ray Group a design agency or an engineering firm?

Accepted Answer

Both. We treat product as one continuous arc: research, prioritisation, interaction design, software engineering, and deployment. You can engage us for the whole arc or just one part of it — for example, a focused UX review via our online appointment service, or implementation-only work where the design is already in place.

Question 4

What industries do you have experience in?

Accepted Answer

Industry-agnostic by design. Substantial experience in e-commerce and retail UX, consumer and B2B software, FinTech and capital markets, Web3 and DeFi, insurance, and private-equity tooling. The methodology — evidence-backed, psychology-informed, user-centred — transfers wherever people have to understand, decide, and act.

Question 5

What is agentic development?

Accepted Answer

Agentic development means AI systems that call tools in a loop — reading your rubrics, scoring screens, editing files, running validation — until a task completes or a human approves. Ray Group encodes psychology-informed UX frameworks as MCP tools and helps teams configure agent stacks in Cursor, Claude, and CI.

Question 6

How do I work with Ray Group?

Accepted Answer

Either book an online UI / UX appointment directly through our booking page, explore our AI & agentic development services, or send a message via the contact form on the homepage. We respond within two working days.

Human-centred UX and agentic AI — for product teams that ship.

From the blog.

AI builds and tests the code. Here’s how it can test UX.

Converting Web UI for Mobile Apps

Enhancing Accessibility and Usability in Mobile Applications: A Comprehensive Guide

Why a User Experience Audit is Invaluable for Your Business

Example of UX laws applied in Decentralized Exchanges

When Mastering Social Media Timing: When and How Often to Post for Optimal Engagement

Enhancing Web Application Responsiveness

When Is the Best Time to Upgrade Your Business Branding?

UX Basics: Designing Engaging and Effective User Experiences

Why principles of UX Design are important in Decentralized Exchanges?

Conference talks.

Cognitive biases and heuristics applied in DeFi

Case study on Web3 UX

DeFi-focused UX

The psychology of UX — with agentic AI and engineering depth.

From UX review to agent setup to end-to-end delivery.

Design & Prioritisation

UI / UX Online appointment

Engineering & Deployment

AI & Agentic Development

DeFi UX MCP Pro

The people behind the practice.

Madalina Raicu

Ana Raicu

Tell us about your project.